I was commissioned by Elevator Promotional Marketing, Belfast, to develop a promotional Android app for their client, Becks Bier (Northern Ireland).

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The app was not available through a public app store, but was preinstalled on a limited number of Android tablets that were used by Becks staff in pubs and bars, to engage with members of the public.

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The app starts with a simple introduction screen, followed by 'Identify the Becks' challenge, where players have to select all the Becks Bier products on a moving drinks carousel. Before the carousel appears, there are a few hints on what to look out for. When all the Becks products have been selected, players are presented with four true or false questions, all related to Becks.

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After answering the questions, players are asked to optionally enter their contact details for a prize draw to win a mini fridge full of Becks. At the end of the app, all players receive a free beer for playing, regardless of whether or not they chose to enter the prize draw.

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In addition to developing the app, I also setup and tested all the Android tablets.

Credits

Simon Kendrew: Software development.

Elevator Promotional Marketing: Concept, UI design.

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Developed while self-employed as Interactive Software Developer.